This week we have been writing about organizational blind spots and how to avoid them. A lot of organizations think that data and reporting are good ways to overcome blind spots and they can be if you take the right approach. But, if you take the...
“The more we fixate on our own perspectives, the narrower our fields of vision — and our minds.” Katya Andresen, The Perception Paradox – Insight dwells in the places you don’t see, April 14, 2019, blog Following some of the coverage of the...
We recently worked with a B2B SaaS client that had a single employee in marketing. The woman, who assumes the marketing leadership role, has worked at the company for years. She’s built up significant knowledge about the business and the industry. ...
Is your B2B SaaS company taking full advantage of reviews? While everyone is familiar with Yelp or Amazon ratings within the B2C space when it comes to B2B SaaS many of our clients are not familiar with the opportunities that exist on B2B review sites. This is a...
What websites offer B2B reviews? The number of websites that offer B2B reviews is quickly growing. The original large player was G2, which started as G2 Crowd. The next big player is Capterra which is owned by Gartner and includes a number of websites that offer B2B...
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