An exercise we urge all of our clients to do during a GTM working session is to whiteboard your sales funnel process, in real-time, as a team. I guarantee you will be surprised, and at times, frustrated as the team attempts to document precisely what happens to a lead...
Here’s a question for you – if a user never engages meaningfully with your platform during a free trial, did the free trial ever actually exist? People, even B2B buyers, like free things so it is no surprise that a free trial offer is a relatively...
If you haven’t used the database functions in Google Sheets you haven’t truly lived…well that may be a slight exaggeration, but the power of the database function is truly impressive. The formula is a little hard to get used to, but once you get...
There have been countless articles written about how the B2B buying journey has become much more complex as users do extensive research across multiple channels prior to engaging with a company. The common suggestion in these...
Preparing for a board meeting, especially one the first ones after receiving an investment, is nothing short of stressful. It’s all hands on deck, across the organization, in the weeks leading up to the meeting – pulling the data, crafting a story, finding the...
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