The Research Growth doesn’t stall because of weak strategies—it stalls because leaders aren’t on the same page. A McKinsey study of B2B companies found that the closer CEOs and CMOs were aligned on the company’s growth strategy, the stronger the business performed....
If you are looking for a message of hope—and some terrific strategic insights—take a few minutes today to listen to Sequoia’s podcast on the founding of ServiceNow. LINK: https://www.sequoiacap.com/podcast/crucible-moments-servicenow/I’ve been deep into churn metrics...
4 hours ago CEOs, there is a good chance that your marketing team is going to come to you to discuss the need for your company to focus on brand awareness.Both the data and anecdotal evidence show increasing interest in the topic. Every day there are multiple posts in...
Welcome to Closing the Growth Gap!I’m Ben Scandlen, co-founder of Mosaic Growth Solutions. In this blog, I share my insights on the most interesting topics in growth and marketing, drawing from my experience assessing hundreds of B2B SaaS companies and driving...
Work is just that, work, but that doesn’t mean it should be joyless and lack meaning. Being fulfilled and inspired is important not just for you, but for the company as well because this is one of the foundational components of growth. Research from Gallup shows...
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