A GAP includes a compilation of go-forward recommendations based on Mosaic’s marketing assessment as well as an understanding of the company’s values, existing strengths and assets, and future growth vision and goals. Each recommended tactic or strategy is tied directly to trackable business outcome. It differs from the traditional strategic plan in that it is exclusively focused on driving growth that is measurable, actionable, and scalable.

Unlike many traditional consulting firms, we partner with our clients to execute growth plans and realize bottom-line impact outlined in the GAP. Our breadth and depth of experience combined with our extensive network of high performing partners enables us to cover a vast array of services and skills. We work well alongside existing leadership and teams, but when needed, can effectively operate autonomously.

From an executive sounding board to interim CMO, Mosaic has extensive experience interfacing directly with the c-suite, board of directors, and investors as subject matter experts. We offer a variety of guidance and support to companies at various stages in their marketing journeys – those just starting out as well as those who are ready to take their current strategy to the next level.

Partnering closely with internal marketing and sales stakeholders, Mosaic audits all components of a customer’s existing marketing operations framework relative to best practices. This includes a review of the existing technology stack, tracking and reporting, lead flow through the funnel, and alignment between sales and marketing.

After working with business leaders to identify KPIs and establish measurable goals, the Performance Management Dashboard provides a snapshot of actual performance relative to forecast. This not only increases accountability and transparency throughout the organization, but it also allows the operating team to remain nimble and agile, modifying strategy and tactics based on objective data and results.