In this Mosaic Minute, we are diving into how to market to potential customers based on their awareness. While “demand generation” is a commonly used and widely accepted marketing term, it’s actually a bit of a misnomer – marketing can’t actually generate...
We are going to start with the punchline upfront – most of your go-to-market teams are likely not focusing on the right buyer. To explain what I mean, let’s break your target market into 3 different groups. Total Addressable Market (TAM): This is the...
Mosaic Minute – 12-8-2021 As growth consultants in the B2B software space, we’ve learned a thing or two about what it takes to scale a high-growth company. To start, we realize how difficult and all-consuming it can be. Content on best practices...
Mosaic Minute – 12/15/21 As growth consultants in the B2B software space, we’ve learned a thing or two about what it takes to scale a high-growth company, so we are sharing what we’ve learned about driving fast, efficient growth through a series of short,...
Paid search can be a critical component of a marketing plan designed to drive high-growth quickly. In our history of engaging with recently acquired companies, we see have seen paid search in a wide variety of statuses. Some companies have done almost no paid search,...
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